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Our Way

The Logical Formula Of What Makes Facebook Ads Work

Facebook advertising is about context. People buy what they can understand makes sense for them to get. We need to create enough understanding to inspire people towards our preferred action (a sale, a lead, a page view), and we need to find ways of doing this inexpensively. This is what makes Facebook Advertising a cut above the rest of the marketing channels…

Creating Market Desire

Through Facebook ads we can create the market desire and need around an idea through these little sponsored billboard-like ads using a variety of media – videos, written ads etc. Because we can create and address the awareness towards the narrative/problem/idea we can provide a clear solution to it. We can quite easily track those who show interest in listening to or viewing our explanation, then advertise a solution to those people…

Holding Results To Account Through Metrics

Facebook’s true power is in it’s ability to report data. Data tells stories and leaves clues that can help us make better business decisions. 

In many cases, the apprehension people have towards spending money on Facebook Ads is down to uncertainty and risk. This is quelled with our ability to read data and engage through a logical chain of metric-driven steps that explains the reality…

Marketing To Networks Of People

Referrals are the source of any truly thriving brand. Social media platforms like Facebook allow network referrals to be as easy as a click > share, which can help shape the perfect strategy to reach wider networks of targeted people for less money…