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CASE STUDY OVERVIEW
Dinar Standard is a consulting firm based in Canada. They mostly work on government research contracts to assist in compiling substantial data for governments.
Dinar Standard needed us to help extend their research efforts for the government of Dubai. They needed deep research on the view of millennial’s towards the betterment of government: “do you feel your government does enough and how do you think it can be improved?”
We needed to accumulate 1000 form completions shared between specific regions and countries in the world with a budget of $3000 to acquire them. Given the form would take 20–30 minutes to complete, this was going to be an interesting challenge.
The nature of people on Facebook is that they are not working! Filling out forms kind of feels like work, so we had mixed projections as to whether we could achieve our goal within the given parameters.
To make things more favourable, we consulted on the strategic approach and scripted a video that we felt could give a more compelling reason for people to complete the form.
Thankfully, it worked! Not only did we stay within our parameters, we actually over-delivered on the form completions by 292 completions (1292 total completions). This worked out to $2.32 per form completion. An exceptional outcome.